A formula for creating looks that work for you and reflect how you want to look.

The Style Formula™ by Aricia Symes demystifies, simplifies, and de-stresses the act of creating outfits. Based on objective elements like body architecture and color science, this formula helps you understand how each piece of clothing influences the way your body looks and uncovers a style that allows you to present yourself to the world as you want to be seen. It also takes into account your personal preferences and lifestyle to create a functional wardrobe while helping you express your authentic personal style.

One component of The Style Formula™ is your body architecture: key measurements that help you gain an understanding of how your body is proportioned. There are all sorts of different systems and methods that have been developed to label bodies according to how they are balanced (apple, pear, triangle, V-shape, etc.) At this point, many of those labels come with assumptions and implied meanings. Body architecture is another step toward objectivity and getting away from the subjectivity.


Stylist team discussing style science in living room

Unfoldid Stylists are trained to teach you the art and science of getting dressed.

Our stylists are trained in The Style Formula™ and teach you how features like necklines, pant styles (whether skinny or bootcut), or skirt lengths can impact your silhouette by lengthening, widening, or narrowing different areas. Discover how elements like color, texture, and print draw attention to or downplay specific features. Find out which color palette best complements your unique skin tone and features. This knowledge provides lasting skills for effortless shopping, dressing and outfit creation.


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