We’re a personal styling, shopping, and wellness company that uses The Style Formula™ to take the guesswork out of getting dressed. Rooted in both art and science, our approach helps you understand what works for your unique body, lifestyle and preferences, so you can build a wardrobe that reflects you.
We work with all ages, gender identities, and style goals—because great style isn’t about following trends. It’s about feeling confident, comfortable, and true to yourself, every single day.
Built on Science. Designed for You.
We’re more than stylists. We’re educators and guides. Using The Style Formula™, we teach the art and science of getting dressed by helping you identify the cuts, colors, and pieces that work for your body, your lifestyle, and your personal style.
Most traditional styling methods overwhelm you with rules about body types and color seasons. The Style Formula™ is different. It’s tailored to your unique body architecture, preferences and daily life, so you only learn what’s truly relevant to you.
Our approach simplifies the process of building a wardrobe that works. No more guessing. No more wasted purchases. Just essential pieces that reflect your Style ID and make getting dressed feel easy.
And the hand-holding? That part is always included.
Founder and Master Stylist
Aricia Symes is a style contributor on CBS/WBZ-TV, contributing style feature writer for Northshore Magazine, the Resident Stylist of Northshore Mall, Assembly Row, and Linden Square Wellesley. Unfoldid clients include Boston Consulting Group, TripAdvisor, Facebook as well as on-air personalities and corporate executives.
Aricia earned a double degree in International Business and Asian Studies from University of Vermont and an MBA from Stern at New York University. She has traveled the world working in a variety of roles in fashion from shoe design and manufacturing in Asia, to high end yoga accessories in Europe.
It’s a team effort.
Each member of our styling team is trained in the specific principles of The Style Formula™ to solve your personal wardrobe challenges. With your initial consultation, your stylist brings their unique artistic style to source you the best essentials, create memorable looks, and find those one-of-a-kind pieces you will keep going back to in your wardrobe.
