About Unfoldid
What is a Personal Stylist?
At Unfoldid, a personal stylist is more than a shopper—they’re a guide. Our stylists are trained in The Style Formula™, a science-based approach to getting dressed that focuses on your body architecture, lifestyle, and preferences.
Instead of following generic style rules, we help you understand how clothing works on you. With the right information and a supportive expert by your side, getting dressed becomes easier, more intentional, and a lot more enjoyable.
Why would someone need a personal stylist?
If your closet is full but you still feel like you have nothing to wear, you're not alone. Many people keep adding clothes that don’t quite fit their personal style or don’t work together, and that’s exactly where we come in.
Whether you're:
Struggling to define your style
Tired of wasting money on the wrong pieces
Ready to elevate your everyday look
Preparing for a life change (new job, new role, new phase)
Or just completely over shopping
Our stylists utilize The Style Formula™ to help you understand what works best for your body, lifestyle, and personal preferences. We’ll guide you in building a wardrobe that feels cohesive, intentional, and uniquely you, so getting dressed becomes a part of the day you actually enjoy.
Why is working with a team of stylists better than an individual stylist?
When you work with a personal stylist, the process should be seamless. As you build a relationship with your Unfoldid stylist, our entire team collaborates to find you the best looks, conveniently book your appointments, and track your preferences. We’ll never be too busy to answer your questions or help you during a fashion emergency!
Is Unfoldid like Stitch Fix?
Unlike Stitch Fix, where an algorithm chooses items based on a one-time questionnaire you answer, Unfoldid stylists take the time to understand your style profile and preferences individually. You then receive a personalized experience where a stylist meets with you to try on each clothing item, allowing you to understand why each item was chosen specifically for you and how it can complement your current wardrobe. That way, you can feel confident in your purchases, and if you don’t intend to purchase any pieces, our team will return them at no extra charge.
What brands does Unfoldid shop from?
Completing the Style Profile Form before your style appointment helps the Unfoldid stylist team understand the brands and stores that will work best for your silhouette, personal style, and budget. We shop everywhere and anywhere to source the best options for your body type and personal preferences. While we shop from popular designers, we also love to introduce you to new brands we think you will love!
How is Unfoldid different than stylists at department stores like Nordstrom?
Unfoldid does not keep any inventory. After you book your appointment, our stylist team will shop for you exclusively. Unlike department stores, we are not obligated to shop any one retailer or brand. This opens your wardrobe to more possibilities and unique pieces. No matter what your budget, Unfoldid can help you add the right pieces to your wardrobe and shop smarter!
Does Unfoldid shop local brands?
We love shopping local! Our Unfoldid Stylists shop everywhere and anywhere, including local boutiques and retailers. Have a favorite store? Let us know in your Style Profile Form!
Does Unfoldid work with men?
Yes, we work with people of all genders. Whether you're male, nonbinary, or simply looking for a style approach that aligns with how you want to show up in the world, our Stylists are here to help.
We offer tailored Style Profile Forms to ensure the experience is personalized and relevant. If you're booking on behalf of a partner or family member, the form is easy to complete from any device.
Does Unfoldid work with teens?
Yes, with a parent’s permission we work with teens to find an age-appropriate style that both parents and teens will love. Our Stylists work with many clients styling for their bar/bat mitzvahs, back to school, or just seasonal dressing. Let Unfoldid take the stress out of shopping and dressing your tween or teen, our professional stylists will bring an objective eye to the situation to minimize parent/teen conflict and achieve peace while having your teen looking fabulous.
Does Unfoldid work with professionals as an image consultant or personal brand consultant?
Yes. We work with professionals across the spectrum from high-level executives to on-air personalities. We help you analyze and determine the appropriate look you need for your current or future position. Unfoldid will also refine your personal brand through the visual impact of clothing and grooming to create a complete look. Whether you are just starting out, entering a new field, or looking for your next move up - we can help!
Booking Service
What is a silhouette fitting by Unfoldid?
Unfoldid offers 3 packages: 1-hour Style Unfoldid, 2-hour Style Insider and a 3-hour Style ID. Each package includes a silhouette fitting at your first appointment to determine your silhouette based on your measurements. Once we understand your personal silhouette, your Unfoldid Stylist will educate you on the guidelines that correspond to your specific silhouette. The 3hr Style ID includes additional services to fully define your identity such as your basic coloring, proportions and our Top 20 Wardrobe Essentials. This will help you understand “why” certain styles and cuts look best on you, and help you look fabulous everyday!
What other services does Unfoldid offer?
In addition to our one-on-one styling sessions, we offer a full range of services including closet editing, outfit creation, event dressing and personal shopping.
Prefer to work at your own pace? Our DIY offerings are designed to help you apply The Style Formula™ on your own time, so you can start building a wardrobe that works for you, even without booking a session.
Wherever you are in your style journey, we’re here to meet you there.
What is closet editing, and do I need it?
If you have a closet full of clothes but still feel like you have nothing to wear, or if you’re not sure what still works for your lifestyle, body, or personal style, a closet edit can be a game-changer.
Your Unfoldid stylist will help you assess what’s working, identify what’s missing, and create a focused shopping list to fill in the gaps. We’ll also help you decide which pieces might be worth tailoring or donating, so your wardrobe feels aligned and easy to use.
A closet edit is about clarity, not judgment. It’s one of the most powerful ways to take the stress out of getting dressed every single day.
Can I choose the Unfoldid stylist I want to work with?
Based on your Style Profile Form and lifestyle, we will recommend an Unfoldid stylist who we think you will love working with. We also encourage you to learn more about each of our stylists, where you can read about their inspirations and experiences.
Where do I meet with my Unfoldid stylist?
You can work with your Unfoldid Stylist in person or virtually—whatever fits your schedule and comfort level. In-person sessions can take place at your home, office, or our studio. We love working close to your closet when possible, but we also offer fully virtual services that deliver the same clarity and support, no matter where you are.
If you’re using our self-guided tools, your responses are still reviewed by a trained stylist to ensure personalized recommendations that match your Style ID.
Wherever and however we meet, our goal is to make the process easy, approachable, and tailored to you.
Do I have to live in Boston to work with Unfoldid?
We work with clients in person in the Greater Boston area, which means we have clients as far north as New Hampshire and as far south as Duxbury, Massachusetts. Any location beyond 30 miles of our studio, we charge a one-time $50 travel fee for the client.
If you are traveling or live further than 40 miles from our studio, we offer Virtual Styling.
What is an Unfoldid Style Home Party?
Think of it as a personalized shopping and styling experience—hosted in your own home. Our team curates 20–25 pieces for each guest based on their unique style preferences and body architecture, using The Style Formula™ as a guide.
At the party, each guest has the chance to try on pieces privately and receive expert feedback from our stylists. It’s a fun, relaxed way to learn what works, why it works, and what to invest in. Guests can purchase only what they love—no pressure, no obligations—and take their items home that day.
Our team returns any unpurchased items at no extra cost. It’s a great way to connect, learn, and refresh your wardrobe in good company.
About the Appointment
How will my stylist shop for me without meeting me first?
Your Style Profile Form provides your Unfoldid stylist with all the necessary information. The questions you answered and comments you gave were all intended to inform our stylists of not only your personal style but also your lifestyle, sizing, and your budget. Our stylists are up-to-date on the latest styles and trends, and they know which cuts will work best for your unique body. For example, our stylists are aware of the differences between a Theory size 8 and a Calvin Klein size 8, and armed with a measuring tape and a huge body of knowledge. Our stylists are professionals, and each time you meet, she will know you and your style even better!
What if I’m still not sure what to buy at the end of my appointment with the stylist?
Your Unfoldid stylist is there to guide you in making good decisions. Regardless of the budget, there are ways to spend wisely. We can walk you through the pros and cons of each piece and use our expert knowledge to recommend the perfect pieces you'll wear and love.
Can I get my friends’ opinions on the clothing pieces I am trying on?
We love it when our clients want to show off a great piece or a great outfit! While our friends and family are fun to shop with, our stylists have years of experience and knowledge that help form their recommendations. We suggest using your appointment time to take advantage of the one-on-one attention, ask questions, and learn how to dress your best. A professional stylist’s job is to make you look your best, NOT to make you look like anyone else!
Can I return the pieces I purchased?
All sales are final. Every item of clothing you try on with your stylist is analyzed as to why or why not it works for you. We will advise you to NOT purchase an item if the look/cut/color is not flattering or you do not feel your best. That means your purchases are smart, well-advised, and well thought out. We want you to wear each piece with pride, and expect friends and family to notice!
I’d love to work with my stylist again, what are my options?
The relationship you create with your Unfoldid stylist can be very important to you, and to us! The trust and rapport that is built cannot be underestimated, and always results in wonderful, unique, perfectly paired pieces that match your personal style, lifestyle and budget. You can email or text your Stylist directly or reach out to stylist@unfoldid.com. You can also book your appointment with a specific stylist online, or contact us through our contact page.